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Sant Jordi 2023


If with our first Sant Jordi pop-up we were in a shop in Rambla Catalunya, for our second pop-up we wanted to have a flower stand in the middle of the street.

Every Sant Jordi, many people buy the roses that they later give to their loved ones in flower stalls on the street. At Omotesandō we wanted to join the tradition. We set up a roses in the middle of Rambla Catalunya, and we did it our way.

We set up a red bucket with different pedestals inside where we displayed the preserved rose designs for sale. In addition, we placed a vending crane machine full of natural roses, where anyone could try to pick a rose with the mechanical arm for free. If they managed to pull it out, they got it as a gift.

Under the slogan Regala't una rosa (give yourself a rose) we wanted to support the same concept that we did in Madrid for in Madrid for Valentine's Day. You don't need anyone to give you a rose, you can give it to yourself.

¡If you liked it, take a look at our collections of Indoor Plants, Kokedamas y Gardens in a Bowl to see more!