En Catalunya no decimos «el mejor día del año», decimos «Sant Jordi». Y es que, justamente por eso, este año había que reivindicarlo por todo lo alto. Este año, en Omotesandō volvimos a celebrar un Sant Jordi a lo grande. ¡Entra para descubrir lo que hicimos!
An Eternal Gift for an Emblematic Tradition Sant Jordi's Day is a holiday deeply rooted in Catalan culture that combines love, literature, tradition... And roses! Every April 23, the streets fill with color and romance as people exchange roses and books in honor of this iconic day. This year, why not consider giving preserved roses to celebrate this tradition in a unique and lasting way? Sant Jordi: A Festival of Love and Culture Sant Jordi's Day commemorates the legend of St. George and the dragon, a tale of knights, princesses and bravery that has endured throughout the centuries. But beyond the story, Sant Jordi is a celebration of love, literature and the beauty of Catalan culture. It is a day...
Every Sant Jordi, many people buy the roses that they later give to their loved ones in flower stalls on the street. At Omotesandō we wanted to join the tradition. We set up a rose stand in the middle of Rambla Catalunya, and we did it our way.
In Catalonia, Valentine's Day is Sant Jordi's Day, but in the rest of Spain it is St. Valentine's Day. So, in 2023, we took the opportunity to make ourselves known in Madrid in a pop-up made in collaboration with Good News Coffee. We transformed one of the Good News Coffee kiosks, invading it with our Eternal Roses and our intense red color, under the slogans of I can buy myself roseswhich was a reference to the song Flowers by Miley Cyrus, and I won't wait with a soggy face for you to arrive with roseswith a clear reference to the well-known song by the national group La Oreja de Van Gogh. We wanted to promote the fact that you don't...
Cuando se trata de preservar la belleza de las rosas, es importante abordar el almacenamiento con el cuidado que merecen estas preciosas flores. Aquí tienes una breve guía para que tus rosas preservadas permanezcan frescas y dichosas durante mucho tiempo.
