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Omotesandō Blog — Sant Jordi RSS



In Catalonia we don't say the best day of the year, we say Sant Jordi, and I think that's beautiful

Este año, para celebrar nuestro día favorito del año, Sant Jordi, volvimos al centro de Barcelona y reinterpretamos, una vez más, la parada de rosas tradicional. Este año, realizando una instalación de rosas gigantes en medio de Rambla Catalunya. Presentes en el día a día de nuestro taller, las rosas de Omotesandō representaron uno de los puntos más llamativos de Rambla Catalunya.

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Gifts for Sant Jordi's Day

An Eternal Gift for an Emblematic Tradition Sant Jordi's Day is a holiday deeply rooted in Catalan culture that combines love, literature, tradition... And roses! Every April 23, the streets fill with color and romance as people exchange roses and books in honor of this iconic day. This year, why not consider giving preserved roses to celebrate this tradition in a unique and lasting way? Sant Jordi: A Festival of Love and Culture Sant Jordi's Day commemorates the legend of St. George and the dragon, a tale of knights, princesses and bravery that has endured throughout the centuries. But beyond the story, Sant Jordi is a celebration of love, literature and the beauty of Catalan culture. It is a day...

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Sant Jordi 2022

In Catalonia, Sant Jordi's day is a day when people give each other roses and books, and the streets are filled with stalls and the hustle and bustle of people having a good time. Rambla Cataluña is one of the most emblematic streets and protagonist of Sant Jordi and that is why, in 2022, we decided to look for a place in this area to make a pop-up store where we could present our Eternal Roses. It was the first time we made ourselves known to the Barcelona public and we wanted to attract attention. So we designed a completely red pop-up, like the color of the Sant Jordi rose, so as not to go unnoticed. This pop-up was only...

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