En Catalunya no decimos «el mejor día del año», decimos «Sant Jordi». Y es que, justamente por eso, este año había que reivindicarlo por todo lo alto. Este año, en Omotesandō volvimos a celebrar un Sant Jordi a lo grande. ¡Entra para descubrir lo que hicimos!
An Eternal Gift for an Emblematic Tradition Sant Jordi's Day is a holiday deeply rooted in Catalan culture that combines love, literature, tradition... And roses! Every April 23, the streets fill with color and romance as people exchange roses and books in honor of this iconic day. This year, why not consider giving preserved roses to celebrate this tradition in a unique and lasting way? Sant Jordi: A Festival of Love and Culture Sant Jordi's Day commemorates the legend of St. George and the dragon, a tale of knights, princesses and bravery that has endured throughout the centuries. But beyond the story, Sant Jordi is a celebration of love, literature and the beauty of Catalan culture. It is a day...
Every Sant Jordi, many people buy the roses that they later give to their loved ones in flower stalls on the street. At Omotesandō we wanted to join the tradition. We set up a rose stand in the middle of Rambla Catalunya, and we did it our way.
In Catalonia, Sant Jordi's day is a day when people give each other roses and books, and the streets are filled with stalls and the hustle and bustle of people having a good time. Rambla Cataluña is one of the most emblematic streets and protagonist of Sant Jordi and that is why, in 2022, we decided to look for a place in this area to make a pop-up store where we could present our Eternal Roses. It was the first time we made ourselves known to the Barcelona public and we wanted to attract attention. So we designed a completely red pop-up, like the color of the Sant Jordi rose, so as not to go unnoticed. This pop-up was only...
Cuando se trata de preservar la belleza de las rosas, es importante abordar el almacenamiento con el cuidado que merecen estas preciosas flores. Aquí tienes una breve guía para que tus rosas preservadas permanezcan frescas y dichosas durante mucho tiempo.
