An Eternal Gift for an Emblematic Tradition Sant Jordi's Day is a holiday deeply rooted in Catalan culture that combines love, literature, tradition... And roses! Every April 23, the streets fill with color and romance as people exchange roses and books in honor of this iconic day. This year, why not consider giving preserved roses to celebrate this tradition in a unique and lasting way? Sant Jordi: A Festival of Love and Culture Sant Jordi's Day commemorates the legend of St. George and the dragon, a tale of knights, princesses and bravery that has endured throughout the centuries. But beyond the story, Sant Jordi is a celebration of love, literature and the beauty of Catalan culture. It is a day...
To celebrate Valentine's Day 2022, we shot a live session with Júlia Català. The result is a sequence shot in which Júlia sings her song Rainy Day, a song about philanthropy and love for others.
We decorated an industrial space with roses and preserved moss, invading an interior space, with nature. It seemed that roses and moss sprouted from every corner and combined perfectly with Júlia and her piano.
¡If you liked it, take a look at our collections of Indoor Plants, Kokedamas y Gardens in a Bowl to see more!
Every Sant Jordi, many people buy the roses that they later give to their loved ones in flower stalls on the street. At Omotesandō we wanted to join the tradition. We set up a rose stand in the middle of Rambla Catalunya, and we did it our way.
In Catalonia, Valentine's Day is Sant Jordi's Day, but in the rest of Spain it is St. Valentine's Day. So, in 2023, we took the opportunity to make ourselves known in Madrid in a pop-up made in collaboration with Good News Coffee. We transformed one of the Good News Coffee kiosks, invading it with our Eternal Roses and our intense red color, under the slogans of I can buy myself roseswhich was a reference to the song Flowers by Miley Cyrus, and I won't wait with a soggy face for you to arrive with roseswith a clear reference to the well-known song by the national group La Oreja de Van Gogh. We wanted to promote the fact that you don't...
In Catalonia, Sant Jordi's day is a day when people give each other roses and books, and the streets are filled with stalls and the hustle and bustle of people having a good time. Rambla Cataluña is one of the most emblematic streets and protagonist of Sant Jordi and that is why, in 2022, we decided to look for a place in this area to make a pop-up store where we could present our Eternal Roses. It was the first time we made ourselves known to the Barcelona public and we wanted to attract attention. So we designed a completely red pop-up, like the color of the Sant Jordi rose, so as not to go unnoticed. This pop-up was only...
